Beautiful experience - We carried out the guided tour of the martini house, where from the second half of the 1800s are produced the liqueurs among the best known in the world. Very interesting museum, with the possibility to smell different ingredients used for liquors, display of bottles from the beginning to today, the history of advertising, and much more. Then we visit the factory, with a view to the production and refinement of the products. Final cherry tasting of three products. Two hours intense and very pleasant. Fantastic experience.

Scents, history and flavours - Unexpected experience, journey into history, among archaeological finds and intoxicating scents, told by a guide with excellent exposure capacity.

Part of the family - Luca the tour guide was excellent Very knowledgeable and made you feel at home Tour was very informative and well presented Well worth the visit

Great Visit!! - We arrived at Pessione station - Casa Martini was just across the road! It was a little deserted, but the staff were very friendly. We had an hour to tour the museum ourselves, which was just right and we learned a lot. After the hour, we got a lovely tour of the distillery from Andrea. As it was just the two of us, he made us feel very welcome and clearly had lots of passion for the company and its products. The tasting was brilliant and he was very informative and the cocktail at the end was well worth the extra fee! A real highlight of our few days in Turin. If you like Martini/vermouth/aperativo then do it!!

Great tour - Excellent experience, excellent organization, the guy we did the tour with was good and professional. Good final tasting. Shop with different gadgets. An Italian pearl, worth seeing. Advised!

Absolutely recommended - Recommended experience! The wine museum is very interesting, preceding the visit to the Martini museum, full of unique and essential archaeological finds to understand how we got to the present day. The Martini museum is very well looked after, full of technical information, photos, documents and memorabilia that trace the history of the Martini house. The added value of this experience is certainly the visit to the factory which, although limited to a couple of areas, allows you to come into contact with the product and the daily life behind the excellence.

Beautiful experience! - The visit begins from outside, from the Pessione station which reminds us of where we are, from the beautiful structure that makes up the historic house of Martini and Rossi and from the shop, where beautiful objects and liqueurs already tempt you to enter this iconic world. We then leave the shop and move immediately to the cellars, are narrated by a guide, who explains all the parts well and is ready to satisfy various curiosities (for example: how do you understand when a vermouth is ready in the production, having to maintain the same standard but being produced in "unique" conditions each time? I won't reveal it to you obviously!). After a more technical and museum-like part, we then move on to the factory where, unfortunately, we can only see the loading/unloading yards, the room with the stills (only from the outside) and the room with the tanks containing the alcohol (what a smell!) . I think the most beautiful part of the production is the bottling but we were told that it is not visible to the public, which is a shame. I would like to point out that my visit is part of the "Piedmont 2023 open factories" event but the proposed tour is 90% similar to the "privilege" tour on the site, with a difference in the final tasting: instead of three products, we were offered a cocktail , accompanied by two chips. Cute, without infamy or praise. However, the part of the factory (a real house in this case) where the event space is located is very beautiful. I absolutely recommend the visit and indeed, I don't rule out giving it to other people in the future and returning with them. I also took home a delicious bottle of special amber reserve!

Unmissable visit to learn the history behind the most famous vermouth in the world! - Unmissable visit to a giant of the beverage industry. The guide is very knowledgeable about the history of the company and the production process. Maybe the tour is a little long, but very good. And it ends with a brief tasting that makes it more attractive.

Cute but I expected something more - The ticket purchased included a visit to the museum, a visit to the factory and a tasting. The museum was nice and interesting, it traces the history of this large family. The visit to the factory was very short, we were introduced to a very small part of the factory and also in a somewhat hasty way, with explanations that were not always exhaustive. The tasting consisted of two samples of vermouth and one of dry white wine accompanied by a small packet of breadsticks. For the amount spent the visit could have been longer and the tasting of the drinks should have been accompanied by something more.

Disappointing guided tour - I bought the €25 ticket for the guided tour with final tasting directly from the Casa Martini site and I honestly do not recommend it. The tour takes place quickly and superficially from my point of view, you go from room to room without having time to read and see with the calm and attention that the museum deserves, the panels, the movies, the photos and the descriptions and stories explained on the signs along the way. I came away disappointed and with the impression that that kind of tour is mainly aimed at bringing visitors to buy Martini products in the Casa Martini store rather than a cultural end. Too bad...maybe I'll come back doing only the basic tour, without their Guide