José Cuervo Tequila Day Experience: Visit 'La Rojeña' Factory and Explore the Magic Town of Tequila
4.8
127 Ratings
El Arenal

Immerse yourself in the world of tequila with a visit to the renowned ‘La Rojeña’ factory by José Cuervo. Explore the magical town of Tequila, discover its rich history and indulge in the flavors of Mexico’s national drink.

Duration: 8 hours
Cancellation: 24 hours
Highlights

Visit Don Elias Tequila Distillery to discover the art of crafting primarily export-quality Premium Tequilas. Enjoy tasting white, rested, and aged varieties in a charming cellar where French oak barrels mature.

Highlights

  • El Arenal

  • Agave Landscape and Ancient Industrial Facilities of Tequila

  • Amatitan

  • Tequila

  • Destileria La Rojena

What's Included
  • Travel insurance
  • Bottled water
  • In-vehicle air conditioning
What's Not Included
  • Lunch
  • Gratuities
  • Private transportation
Additional Information

Explore every corner of the Hacienda, rich in history and flavor. Uncover the secrets of “La Rojeña” by José Cuervo, the most famous factory in Latin America. Take a day trip to the Magic Town of Tequila and its stunning agave landscape, recognized as a UNESCO World Heritage Site.
Visit the enchanting Magic Town of Tequila, Jalisco. Learn about the…

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Location
El Arenal
Cancellation Policy

For a full refund, cancel at least 24 hours before the scheduled departure time.

Customer Ratings
4.8
(127 Ratings)
5 stars
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3 stars
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1 star
Elisabeth
Feb 20, 2026
Very good tour. 2 very nice guides. One of them was driving and was an excellent driver. Recommend this tour +++ - Very nice and informative tour. 2 excellent guides. We were picked up right at our hotel. We recommend this tour +++. One of the guides was the driver and he was excellent. Took detours to avoid the very heavy traffic on the way back.
Review provided by Tripadvisor
Karmelesopes
Jan 27, 2026
Tequila in Tequila, better impossible - Knowing the town of Tequila and two of its tequila plants has been very enriching; process, differentiate tequila, history.. Ronny, my guide, has been fantastic, he has grown up among agaves, so his knowledge of the subject has been high level , he has told so many things and details about tequila, and he has taken such accomplished photos that has made this tour a wonderful day. The moment of singing and photos with the agave has been great, and Ronny always there helping and taking care of every detail so that it was also a magical moment as the town itself. Thank you Ronny for your sympathy, for your beautiful details and thank you Panoramex for helping us to know Jalisco in such an easy and comfortable way.
Review provided by Tripadvisor
W4244mvnancyp
Nov 4, 2025
Great tour guide - Carmen was a great tour guide she translated everything in English in a group that only spoke Spanish. She was super helpful and so funny.
Review provided by Tripadvisor
Frederick_p
Oct 10, 2025
Tequilla trip Doesn’t look like it’s gonna rain - Jose Leis our Guide was excellent - very knowledgeable in History, culture, science and made the tour and experience very interesting! We enjoyed the seeing the different distilleries and how tequila was made. I learned a lot and it was a awesome experience thank you she’s the one they’re coming right now
Review provided by Viator
Rosicu725xe
Sep 26, 2025
Tour recomendable - Excellent, super recommended the agency, even though the tour we investigated at night a day earlier, they responded, supported us and confirmed the tour, and on the day of the tour, super excellent the guide sebastian and the driver martin, super good wave, well explained the tour made the day very enjoyable
Review provided by Tripadvisor
Katyo746
Sep 24, 2025
The best experience. - One of the best experiences I had and with the best ronny guide very attentive and friendly. a unique experience that I will never forget
Review provided by Tripadvisor
Fernando
Sep 14, 2025
Visit to Don Elias and José Cuervo tequilera. - I visited the José Cuervo and Don Elías tequileras, and it was an unforgettable experience that combined history, tradition and flavor. From the tour of the agave fields to the tasting of their best tequilas, each moment was unique. In addition, Sebastian stood out as an exceptional guide: attentive, passionate and knowledgeable, he made every detail of the tour interesting and enriching. Without a doubt, an experience that I recommend to all lovers of Mexican culture and good tequila.
Review provided by Tripadvisor
Curious-kiwi-123
Sep 9, 2025
Tequila! Absolute must do for tequila enthusiasts :) - Had an absolute blast on this tour! Our guide Carmen was incredible, delivering the tour in both English and Spanish, she entertained a large group, taught is so much and kept everyone safe. I loved learning more about how tequila is made, how to drink it and learning about local cocktails. Plus trying all of the above! Fantastic trip :)
Review provided by Tripadvisor
X7040fxbeatrizg
Sep 8, 2025
Experienced Tequila Route José Cuervo - We visited the route of the experienced tequila José Cuervo, we were fascinated with the tour and with the attention of the agency staff, from the contact for hiring to the completion of the tour. In the places visited and recommended during the tour was with unique and quality experience.
Review provided by Tripadvisor
Ramonagj3096wp
Jul 30, 2025
A 100% recommended experience. - The experience was very good, we were picked up near the hotel where we stayed and when we returned we were left in the same place; the tour was very pleasant as the Mood was friendly and they played music on the van speakers (acclimatized and comfortable); the group I was in was 10 people so the explanation and attention was excellent. Definitely recommended.
Review provided by Tripadvisor
Check Availability
From $112
From $112
up to 15 guests
1 - Adult
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Cancellation: Free cancellation up to 24 hours before the start of your experience (local time).
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