Recently Viewed
Motor Valley Tour: Explore Italian Supercars
4.8
31 Ratings
Maranello
Embark on an unforgettable journey through the Motor Valley of Emilia Romagna, visiting the iconic Ferrari, Lamborghini, and Ducati factories and museums. Experience the thrill of luxury cars and bikes, and even have the opportunity to drive a Ferrari or Lamborghini. Book now!
Embark on an unforgettable journey through the Motor Valley of Emilia Romagna, visiting the iconic Ferrari, Lamborghini, and Ducati factories and museums. Experience the thrill of luxury cars and bikes, and even have the opportunity to drive a Ferrari or Lamborghini. Book now!
Duration:
8 hours
Cancellation:
24 hours
Highlights
- Museo Ferrari - The Ferrari Museum, situated just 300 meters from the Ferrari Factory in Maranello, showcases the most iconic Ferrari cars, along with awards, trophies, photographs, and other historical items related to the illustrious Italian car brand. Among the most captivating display areas are: a hall featuring approximately 40 prestigious…
- Museo Ferrari - The Ferrari Museum, situated just 300 meters from the Ferrari Factory in Maranello, showcases the most iconic Ferrari cars, along with awards, trophies, photographs, and other historical items related to the illustrious Italian car brand. Among the most captivating display areas are: a hall featuring approximately 40 prestigious models on rotation, sourced from museums and private collectors; a hall dedicated to Formula One and Cavallino; and the Victory Hall, which celebrates the Scuderia’s triumphs, displaying World Championship cars from 1999 to 2008, 110 trophies, and the original helmets of nine World Champion Drivers, such as Villeneuve, Berger, Mansell, and Prost. For an additional fee, visitors can experience the F1 Simulator or drive a Ferrari on the roads near Maranello, following a briefing on car usage. The private test drive is recorded with an in-house camera, and participants receive a video of their drive.
- Automobili Lamborghini S.p.A. - Explore the Lamborghini Factory and Museum, located in Sant’Agata Bolognese and established in 2001. The museum features an extensive collection of cars, including the Miura S, 350 GT, Countach S, Espada, Sesto Elemento, and other exclusive supercars that have cemented Toro’s legendary status. The factory tour includes a visit to the Urus production line, Lamborghini’s SUV. Additionally, for an extra charge, visitors can drive a Lamborghini through the streets of Sant’Agata Bolognese after a briefing on car operation, or try the simulator to experience the thrill of driving on the world’s most renowned circuits. The private test drive is recorded with an in-house camera, and participants receive a video of their drive.
- Ducati Museum - This tour includes a visit to the Ducati Factory and Museum. The museum recounts significant moments in Ducati’s history through a variety of racing motorcycles, images, memorabilia, and components. Divided into nine main sections, the museum chronicles over fifty years of Ducati’s transformation from a small electrical company to a motorcycling powerhouse. The museum is centered around an illuminated racetrack that features 33 legendary motorcycles. Adjacent to the track are seven thematically organized rooms that highlight the history and passion that have propelled Ducati to success.
What's Included
- Convenient pick-up from Central Station, Airport, or accommodation in Bologna
- Exclusive tours of Lamborghini and Ducati factories and museums
- Guided tours in English at each factory
- Explore the iconic Ferrari Museum
- Comfortable transfers in modern minivans or buses
- Savor a delightful included lunch
- Enjoy the camaraderie of a shared tour experience
- Convenient pick-up from Central Station, Airport, or accommodation in Bologna
- Exclusive tours of Lamborghini and Ducati factories and museums
- Guided tours in English at each factory
- Explore the iconic Ferrari Museum
- Comfortable transfers in modern minivans or buses
- Savor a delightful included lunch
- Enjoy the camaraderie of a shared tour experience
Additional Information
A must-see tour for motoring enthusiasts and super-luxury car lovers. The Motor Valley of Emilia Romagna offers an unforgettable experience: embark on an extraordinary journey through the “Land of Motors” to explore the factories of the world’s most renowned Italian supercars and motorcycles, including the iconic FERRARI, the LAMBORGHINI supercar, and…
A must-see tour for motoring enthusiasts and super-luxury car lovers. The Motor Valley of Emilia Romagna offers an unforgettable experience: embark on an extraordinary journey through the “Land of Motors” to explore the factories of the world’s most renowned Italian supercars and motorcycles, including the iconic FERRARI, the LAMBORGHINI supercar, and the celebrated DUCATI bike. This 8-hour tour features visits to the Ferrari Museum, the Lamborghini Factory and Museum, and the Ducati Museum and Factory. Additionally, enjoy a lunch featuring authentic Italian flavors. If you wish to drive a Ferrari or Lamborghini on the road or track during this tour, or try the simulator, please inform us in advance so we can arrange it for your booked day. Test drives and simulator experiences incur an additional cost, payable on the tour day. A tour leader will accompany you throughout, providing information in English.
- Children must be accompanied by an adult
- Dress code is smart casual
- A maximum of 15 people per booking
- For safety reasons it will be mandatory to wear closed footwear during the Ducati Factory tour
- PLEASE NOTE: If you want to take a test drive or try the simulator during this tour, you must let us know well in advance
- PLEASE NOTE: booking confirmation depends on the factories availability due to the high number of visitors
Location
Museo Ferrari
Via Dino Ferrari 43
Cancellation Policy
For a full refund, cancel at least 24 hours before the scheduled departure time.
For a full refund, cancel at least 24 hours before the scheduled departure time.
Customer Ratings
4.8
(31 Ratings)
5 stars
4 stars
3 stars
2 stars
1 star
B6689vcmichaele
Jul 8, 2025
Great experience for racing enthusiasts - Tour was great! Our guide, Ricky, was great. He was very knowledgeable and kept us on schedule perfectly. Some of the other reviews indicated that the guides just drive you and do not say much, which had us worried. However, this was not the case for us.
The factories were really cool and worth seeing. We went to Lamborghini, Ferrari, and Ducati. The contrast between the Lamborghini factory and the Ducati factory was very nice.
Overall, I believe the tour was worth the money.
Review provided by Tripadvisor
Shelbyv590
Jul 8, 2025
Added Value Was Worth It - Ricardo/"Ricky" was very knowledgeable, not just about the places we went, but motorsports in general, as well as other questions we had about Italy. His English was perfect, so we had no issues with communication. He taught us about the local pasta and wine at lunch, which was unexpected but amazing. He was also very considerate of details like making sure we got all of our bags off the van and arriving at our tours on time. I truly appreciated his passion, friendliness, and attention to detail. It felt like I had an Italian friend guiding me through the places. We considered organizing tours and arranging transportation on our own, but I'm glad we opted for this instead.
Review provided by Tripadvisor
Larryrt532gb
May 30, 2025
Fantastic tour and day out with the family. - Giancarlo was a wonderful host! He was very knowledgeable of the region and prepared us well for each segment of the tour. He and the driver were always waiting for us at the end. The Ducati factory was by far my favorite part - although I am biased since I own three Ducati. I really enjoyed both the Ferrari and Ducati museums as well - lots of very rare bikes and cars that were part of the racing history for both companies. Again, the Ducati factory was the best - really interesting to see the way they arrange the assembly lines, the use of robots to assist but not replace the workers and the diversity of the workforce - maybe 60% women on the factory floor! They have always produced the best motorcycles possible and the attention to precision machining really shows on the production line (lots of checking and rechecking for specs and torques). My least favorite part of the tour was Lamborghini. I was a little interested in the factory - slightly different approach from Ducati, but similar use of robots and moving production lines, but this time using pallets that move the cars through the facotry. In general, I couldn't care less about these overpowered status cars. Ferrari would be my choice if I needed to pick a car - but Ducati is really the start here. Lunch was another highlight of the day. We went to a local resturant on a hill overlooking the vineyard while we drank lambursco grown on that very same soil. The three different regional pasta tastings were also some of the best food I had during my visit. Don't miss the tagliatelle! In general, I would highly reccomend this tour even if you don't like cars and motorcycles. Just the experience of the countryside, the food, the Italian manufacturing techniques and the history will be enough to interest everyone.
Review provided by Tripadvisor
Peter_m
May 22, 2025
Look no further, The is the Tour you have to do - Look no further, This is the Tour you have to do and what a day. After being collected on time by our driver in a spotless Mercedes van with spent the next 8 hours having the most enjoyable day.
Giancarlo and his drivers take you on the most wonderful experience to Ferrari, Lamborghini & Ducati, with lunch.
The first stop of the day and for mine the highlight was the personalised tour around the Lamborghini assembly line, this is so cool, our guide took her time and explained everything associated from Ordering, procurement, assembly & delivery. Just standing there and watching someones Revuelto being assembled 1m away and then straight over your shoulder the tech's are assembling the V12's is just mind blowing. And as you would expect, the place is spotless. Here unlike most tours you have to ask where the merchandise shop is, petty laid back.
Next up was Ferrari, here we skip the line again and have an hour at the Museum, we were the mid morning and it was quite crowded, tip is take your time as it's a lot smaller than you would expect. No factory access.
Then a short drive to Lunch at a small winery, superb offering.
Finally its off the buzzing Ducati Factory, here you are taking on a guided tour of the assembly lines and the pre delivery testing benches, its quite relaxed and again an eye opener.
All up phenomenal day and cannot recommend highly enough
Review provided by Viator
Experience138218
May 19, 2025
Very good - Both Factories were great to see & the difference between the 2 was amazing, museum was good - food was excellent. Gret Guide & service
Review provided by Tripadvisor
Kassim-fire
May 12, 2025
Sweetest - Was amazing and fun for my kids who fall on love for long time to drive Ferrari when we get Chance to visit there he was so excite.
Faunal we reach their and kids love it still now it leave in our big memories.
Review provided by Tripadvisor
April_d
Apr 12, 2025
A unique tour with twists and turns - We indulged in booking the tour to the Lamborghini factory and museum, the Ferrari museum, and the Ducati factory and museum. While the Lamborghini and Ducati factory legs included tours by guides working for the factories, the 3 museums were ordinarily self-guided. The "skip the line" treatment felt very special.
The Lamborghini factory's guide was equipped with a blue tooth mic and all of the people in the group had ear pieces so we were able to hear every word, delivered in English.
We were met at our hotel by Antonio and Giuseppe. As it turned out the other people in the tour were in a separate van and we had a separate car to ourselves. That is not usual, our car had seats for 4 but the other 2 people did not attend. Therefore we had the very knowledge and English-flyer Giuseppe to ourselves! We discussed all manner of things, not just cars. 😃
(The tour also included a huge lunch in a country restaurant that we would never have found on our own with all of the pasta made fresh onsite.)
The Lamborghini factory tour was why I picked this particular tour. Videos and photos are not permitted of the assemble line but you we saw all steps in production. Some of the colors chosen by the future owners were unusual to put it mildly. The small Lambo museum was the only one where people can touch the cars on exhibit. I have photos leaning on "my" Gallardo. We were not given a time limit by which we had to finish the museum visit after the factory.
The Ferrari museum exhibits are much more detailed and the entire history of the brand is presented. (The Ferrari factory was not open to tours. There is also another Ferrari museum that is not part of this particular tour.)
As happens in Italy, an unexpected strike at the Ducati factory prevented the tour from viewing the assembly line or museum. To make up for this glitch, Antonio got on the phone and presto! we were treated to an impromptu tour of the Pagani factory and museum. That's what I call excellent customer service! Ordinarily tickets must be booked well in advance and are strictly limited.
We arrived for the last tour and because the daily number of people allowed into the factory, my husband and I weren't permitted in. However, that was the end of the tour for the tour participants.
Antonio and Giuseppe offered many alternatives, such as visiting the Enzo Ferrari museum, but I was not interested in. On our way back to our hotel, Antonio took us by Ducati, "just in case" the strike was over, which it was! The factory was closed but Giuseppe and Antonio persuaded the company to let us into the museum. Therfore we basically had the place to ourselves.
The Ducati aspect of the tour was what attracted my husband to this specific tour. I know nothing about Ducati motorcycles but the museum must be fantastic -- my husband and Giuseppe acted as excited as 12 year old boys as they worked their way from one version to the next. Giuseppe's knowledge was deep and passionate as he acted as our private tour guide. We looked at every single motorcycle on exhibit, and Giuseppe knew the history of them, their designers and history, the people who rode the bikes in championships, the details of the engines, and he had actually ridden some of the road versions of them. As I said earlier, in the ordinary course there would've been no tour guide. My husband couldn't have been happier.
We were impressed and grateful for how the unexpected "diversion" was addressed. Bravo Anto! Grazie mille Guisep!
Review provided by Viator
Dazcitty
Apr 4, 2025
Great museums & factories - A fantastic and interesting tour to some amazing museums and factories led by Giancarlo and a team of drivers. Lunch was some traditional pasta dishes with some lovely Lambrusco wine.
Review provided by Tripadvisor
Llumeta73
Aug 5, 2024
Unforgettable birthday for my son - This visit is essential, knowing the museums and factories in this way makes it an unforgettable experience, Riccardo was charming with everyone and gave us a perfect day, the delicious food, if you are a motor lover or have teenagers is perfect.
Review provided by Tripadvisor
80joyf
Jun 29, 2024
A good tour but not good value - it was amazing the Lamborghini was my favorite the Ducati was okay..the Ferrari was not so cool......
The guide and driver were very disappointing. All they did was shuttle us from place to place. I would have likes some information about where we were, history of the towns etc.
Overall, a good tour but not good value. It would have been just as good to hire a car and drive ourselves from place to place.
Review provided by Tripadvisor
More activities from this operator
