• Bass Pro Shops at the Pyramid - Welcome to Memphis! Known as the Home of the Blues and the Birthplace of Rock ‘n’ Roll, this vibrant city offers a plethora of sights and sounds for music enthusiasts.
• Beale Street - Continuing straight ahead leads to Beale Street, the lively core of the city’s downtown.

For those interested in exploring, parking is available, and the pedestrian-only area is just ahead. There are some entertaining bonus stories to discover if you choose to visit.

• Sun Studio - Shortly, a brick building with a large guitar out front will come into view. This is Sun Studio, famously referred to as “the birthplace of rock ’n’ roll.”
• Elmwood Cemetery - The final resting place of singer Ma Rainey II. Her father, a pastor, prohibited her from singing, prompting Ma Rainey to run away and join a traveling circus-like show. She served as both the fortune teller and a ragtime performer on Beale Street.
• Stax Museum of American Soul Music - Approaching on the right at the end of this road is the Stax Museum of American Soul Music. It truly embodies soul—artists like Otis Redding, the Staple Singers, and even the Reverend Jesse Jackson recorded here. To visit, turn into the parking lot on the right. Once parked, tap Learn More for additional information about soul music.
• Aretha Franklin Birthplace - After her parents separated, Franklin moved to Detroit with her father, where she began singing in his church. Her extraordinary talent was widely recognized, and her father included her in his “gospel caravan,” performing in churches throughout the region.
• Royal Studios - This historic recording studio originally opened as a movie theater for silent films in 1915. It was transformed into the Royal Recording Studio in 1957, becoming the official studio for Hi Records.
• Graceland - In 1956, Elvis and his family resided on a relatively quiet street—until his fans discovered it. Soon, they gathered outside his home, eager to catch a glimpse of their beloved rockstar. While Elvis’s neighbors had no personal issues with him, they were troubled by the crowds of enthusiastic fans on their street.

• Easy-to-use app: download Action’s Tour Guide App onto your phone
• Great value: purchase per car, not per person. More affordable than bus or guided tours!
• Engaging storytelling: Uncover unique tales and thrilling history for a memorable journey!
• Perfect narrator: nothing can beat listening to a great voice. Proven with tons of rave reviews!
• Offline maps: no signal, no problem! Works perfectly without cellular or wifi.
• Comprehensive route and stops: See it all, miss nothing, leave no stone unturned!
• Go at your own pace: Start anytime, pause anywhere, enjoy breaks for snacks and photos freely!
• Hands-free: audio stories play on their own based on your location. Easy to use!

• Foods and Drinks

Discover the essence of Memphis with this self-guided driving tour through the city’s rich musical heritage. Journey from Downtown Memphis to the legendary Graceland estate of Elvis Presley, while listening to captivating tales of blues, soul, and rock and roll. Visit the renowned Sun Studio, where icons like Elvis and Johnny Cash made history, explore the Stax Museum of Soul, and stop by Aretha Franklin’s birthplace! Additionally, delve into the fascinating true story of Elvis Presley’s meteoric rise and fall.

After booking, check your email to download the Tour Guide App by Action. Enter your unique password to access your tour, ensuring you have a reliable internet/Wi-Fi connection. Follow the audio instructions and the designated route from there.

Enjoy new, extended validity — the tour is now available for an entire year! Use it multiple times across different trips!

Please note, this is not an entrance ticket to attractions along the route. Verify opening hours before your visit.

• How to access: Once you book a tour, you’ll get a confirmation email with instructions. Follow the instructions right away: • Download the separate app • Enter the password • Download the tour • MUST DO while in strong wifi/cellular.
• How to start the tour: Open Action’s separate audio tour guide app once onsite. • If there is just one tour, launch it. • If multiple tour versions exist, launch the one with your planned starting point and direction. • Go to the starting point. (Note: no one will meet you at the start. This tour is self-guided). • The audio will begin automatically at the starting point. If you face audio issues, visit the FAQ. • Stick to the tour route & speed limit for the best experience.
• Amazing Savings: why pay for an expensive, crowded, and limited bus tour — priced per person! — when you can have ONE amazing audio guide on your OWN phone for your WHOLE group?
• Flexibility and Convenience: • Use the tour app anytime, on any day, and over multiple days. There’s no expiration, making it perfect for revisiting on future trips.
• Comprehensive Tour Experience: •The app provides a full itinerary, travel tips, narrated audio stories, scripts, images, videos, and recommendations for additional activities. • Enjoy a private experience without the crowds, ideal for personalized stops and photo opportunities.
• Ease of Use and Accessibility: • The app is hands-free and activates stories via GPS, offering support through call, chat, or email. • There is no need for a continuous cell or Wi-Fi connection as the GPS map works offline.
• Memorable Keepsakes: • Utilize the app’s images to create a photo book or share on social media, ensuring you have high-quality, crowd-free memories from your trip.
• Preparation: • After booking, download the app and the tour using a strong Wi-Fi connection. • Review the tour at home before your trip for a better experience.
• Starting the Tour: • Open the app upon arrival at your destination. • Select the appropriate tour based on your starting point. • Head to the starting location; the audio will begin automatically. • Follow the suggested route and adhere to the speed limit for an optimal experience. • By following these instructions and taking advantage of the app’s features, users can enjoy a personalized, flexible, and in-depth exploration of their destination at their own pace and convenience.
• Minimum Mobile OS Requirement: iOS 14 or later / Android 9 (Pie) or later. It is compatible with iPad models that have a GPS chip.
• CarPlay and Android Auto are not yet supported. Connect your phone via Bluetooth, USB, or Aux for audio. Use phone speakers if needed.

For a full refund, cancel at least 24 hours before the scheduled departure time.