Explore the Ruins of a Forgotten City in the Middle of Manhattan
5.0
14 Ratings
New York
Uncover hidden Gilded Age secrets on a 2-3 hour guided tour of Madison Square Park. Decode architecture and street walls in NYC's historic heart.
Duration: 3 hours
Cancellation: 1 day learn more
Highlights
  • Flatiron Building - This walking tour explores the Gilded Age, a period when this neighborhood thrived as a fashionable world-class city center from the 1860s to the 1920s. We begin by providing context to the broader history of the city and the significant role Madison Square played in its development.
  • Madison Square Park - At the intersection of Fifth Avenue, Broadway, and 23rd Street, this area was the heart of the Gilded Age. It emerged as a new social, political, and cultural hub during the Industrial Age’s economic boom. The old elite, like the Astors, were outpaced by new industrial wealth, such as the Vanderbilts, with Madison Square at the center of this social transformation.

Beyond the social and cultural history of the Gilded Age, the subsequent era and the buildings that replaced it are also worth exploring. These structures have their own fascinating histories and commercial significance, contributing to the unique architectural logic of New York City.

  • Fifth Avenue - We walk along Fifth Avenue between 23rd and 18th Streets, analyzing the buildings to understand their development. We explore when they were built, for whom, and how they have evolved.

Here, we examine New York’s iconic late 19th-century steel-frame manufacturing loft buildings, often designed in the elongated Beaux Arts style. Known later as Paternoster Row, this area transitioned from a street of class and wealth to one filled with office buildings housing publishers, architects, textile manufacturers, and piano showrooms. It was a once-prominent business district in a now-forgotten upper-class neighborhood.

  • ABC Carpet & Home - This six-block stretch of Broadway between Madison and Union Square is a quiet, hidden gem in New York City. The street is rich with fragmented French Second Empire, Beaux Arts, and Neo-Classical architecture. During the Gilded Age, this area was part of the Ladies’ Mile Historic Shopping District, known for high-end shopping without the intrusion of elevated trains or horse car rails. Women would step from carriages to shop along this unusually narrow and quiet stretch of Broadway, which remains a charming locale today.
  • Theodore Roosevelt Birthplace National Historic Site - We explore how the former President’s life fits into the broader history of the area.
  • Sixth Avenue (Avenue of the Americas) - The blocks of Sixth Avenue from 18th to 23rd Streets feature well-preserved old department stores and shopping emporiums. This area was a middle-class shopping district, but some establishments were also frequented by the elite.

We delve into the history of the department stores that once brought vibrant energy to these blocks, while also appreciating the architectural relics and ruins that tell the stories of earlier times and previous occupants.

  • Sixth Avenue (Avenue of the Americas) - Crossing 23rd Street to the north, we enter the old “Tenderloin” district, known for adult entertainment before the advent of radio and television. It is surprising to modern sensibilities that a district of saloons, brothels, and gambling halls was so close to venues for respectable activities.

Few buildings from this red-light district survive, as such areas are rarely preserved. The remaining structures housed middle and lower-middle-class neighborhoods, as well as large African American and Jewish communities. These blocks are linked to some of the city’s most scandalous and deviant stories.

  • Tin Pan Alley - One of New York’s newest historic districts, Tin Pan Alley was the heart of the American music industry for a brief period. Located along 28th Street between Fifth and Sixth Avenues, this area was where sheet music flourished and popular music was born. Early music marketing and promotion techniques, known as plugging, originated here.
  • Hotel Wolcott - Crossing Broadway, we immediately sense a historical shift as we move a few feet to Fifth Avenue, entering the upper-class part of town.

The Wolcott Hotel was one of over a dozen luxurious Gilded Age hotels in the area, many of which have since been converted to SROs and city housing.

  • Empire State Building - Once the site of the original Waldorf-Astoria and the residences of the Astor brothers, the Empire State Building held the title of the world’s tallest building for 40 years.
  • Fifth Avenue - The final leg of the tour covers the blocks between the Empire State Building and the Flatiron Building. These blocks are a Rosetta Stone of New York history, featuring buildings from every era as the city expanded uptown.
  • 230 FIFTH ROOFTOP BAR NYC - We conclude the tour at any convenient point in Madison Square for the guests.
What's Included
  • Professional guide
What's Not Included
  • Gratuities
Additional Information

This 2-3 hour guided walking tour around Madison Square Park seeks out what’s left to be found of the Gilded Age city. On this tour we read the architecture and decode the street walls in a neighborhood that was once the New York’s city center at the height of the Industrial Age. Where the city came from (Soho), and where it moved to (Times Square, Museum Mile, and the shops of Fifth Avenue) is integral to understanding how New York, and Madison Square, developed. You’ll learn answers to questions you didn’t know you had about New York City, and leave with the deeply satisfying sense of understanding a city that author James Baldwin called ‘spitefully incoherent’.

Location
Flatiron Building
5th Avenue
Meet on the Broadway-side of the triangle-shaped building
Cancellation Policy

For a full refund, cancel at least 24 hours before the scheduled departure time.

Customer Ratings
5.0
(14 Ratings)
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Bobbyatl
Mar 18, 2020
An eye opening tour! - My brother and I were the only ones on the tour as the corona virus was just taking hold in NYC. We are both native New Yorkers. However, Rob showed us midtown in another light. His knowledge of the transitioning of neighborhoods and the architecture left behind was fascinating. Truly an interesting tour to develop an appreciation of Manhattan architecture and open your eyes to the details of buildings that tell the history of the neighborhoods.
Review provided by Tripadvisor
Bonnie_w
Mar 10, 2020
Walk through history - Tour leader is a walking historical reference. His breadth of knowledge was amazing. Great tour! Will never look at NYC the same.
Review provided by Viator
Sophie
Feb 5, 2020
A great eye opening tour - Robert was great, we had a big group of 14 and managed to include us all! He also accommodated us to stop for a coffee half way through. Thank you Robert for opening our eyes to the city!
Review provided by Viator
Primetimesnj
Oct 18, 2019
We saw history march uptown! - Rob pulled back the layers of time to show us the world that was there before in midtown Manhattan. He's a real researcher who is writing a book on his findings, and it's exciting to get the information directly. Housing, houses of worship, factories and warehouses moved north again and again, with a parade of huge department stores on 6th Avenue, under an old elevated train -- Macy's was hardly the first!
Review provided by Tripadvisor
Patsagan
Aug 1, 2019
Outstanding! - Supremely thoughtful and engaging. More than just an architectural tour; Rob excels at weaving in ALL the aspects of environment, culture, and human nature that drive the architectural landscape.
Review provided by Viator
Sushi4soup
May 30, 2019
If You Love History, Do This Tour! - I can't say enough about how interesting this tour was. There is so much to the history and architecture of New York to discover. Rob shares his knowledge in an accessible way, pointing out things you would probably not notice or understand yourself. The development of Manhattan is truly interesting and we will now always know the Empire State Building is really in the wrong place!
Review provided by Tripadvisor
Bpld
May 9, 2019
So much history! - Robert very graciously led the tour, even though I was the only participant. His knowledge of New York history is as boundless as his enthusiasm. This is my second tour with him and I would definitely recommend it for those interested in a very well researched walking tour!
Review provided by Tripadvisor
Davidbq8259bt
Mar 20, 2019
This tour will change the way you look at the city! - We had a wonderful time on this tour. Rob gives just enough historical background to enhance the viewing of the approximately 10 block area that you explore. He adjusts his pace to our interests, and with the wink of an eye was able to take us behind the scenes in a historic building. We will definitely look him up for one of his other tours next time we are in the city!
Review provided by Tripadvisor
Jennie
Sep 4, 2018
This tour was absolutely exhilarating... - <p>This tour was absolutely exhilarating from beginning to end. The brilliant and friendly guide, I think his name was Rob - gave us a fabulous overview first, and then proceeded to weave the details into the tapestry. Fascinating and well-paced. The guide's passion for the subject was most evident and contagious.</p>
Review provided by Viator
Linda
Nov 30, 2017
our guide was well informed and we... - <p>our guide was well informed and we really enjoyed the information even though it was super cold.</p>
Review provided by Viator
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