Novi Sad: a place of cobbled streets in the heart of the old town, amidst street performers and bakeries that are abuzz with the rhythm of jazz, blues, rock ‘n’ roll, and Balkan tunes. It’s a maze of secret passageways that weave into small courtyards covered in flora and quaint narrow lanes, adorned with street art exhibits from international artists.

The city showcases a unique blend of cultures, evident in its architectural designs, music, cuisines, and even its everyday interactions. Over time, it’s been a home for diverse people groups - Germans, Roma, Serbs, Armenians, Hungarians, Rusyns, each adding a distinctive touch to the city’s charm. But, despite its rich historical background and customs, Novi Sad still pulses with contemporary life. Creative murals and the alternative culture scene continues to surge in former industrial zones, complemented by community and urban initiatives, fostering an inclusive atmosphere.

This city encompasses warmth, joyfulness, and hospitality. And fortunately, the affection we have for Novi Sad is reciprocated. We are thrilled to introduce you to this love of ours!