February 2024 - Great dive. Great guides. Excellent staff The water was warm, clear. They picked me up near the dock where my ship was birthed

Look forward to seeing you guys next year! - Steven and his crew make the process simple and enjoyable. From checking in and getting your gear, to hanging out in their tropical hideaway, the experience is relaxing with no stress. All are professional dive masters (also very funny) who know the area well, and how to manage the dives so that you can literally drift along. Second dive was to the airplane wrecks, which was amazing. No shortage of reef beauty to see as well. The Jane C wreck is next!

Great dive shop - We did 6 dives over three days. Equipment was modern and in good working order. All the staff was amazing. Mona was our dive master and took good care of us. Highly recommend Pure Diving.

Great diving - Excellent dive shop. Harbor reef was beautiful. Saw two giant green moray eels and lots of fish. Diving on the two suken airplanes was super cool.

Great Diving Experience - My wife and I just returned from a week in Aruba and made three, 2-tank dives with Pure Diving. Super fun, great staff and outstanding diving. This was our first trip to Aruba and the diving exceeded our expectations. And it was a super atmosphere at the "dive shop" which is actually a cool dock right on the water. And away from the Palm Beach crowds. Thanks Again!

As good a day of diving as you get - We knew we wanted to dive in Aruba on the far side of the island away from all the crowds on Palm Beach. A local suggested we check out Pure and glad we did. We are not super sophisticated open water divers so we make sure to find that checks all the boxes. Little did we know that this shop caters to the elite of the elite as well as basic open water divers like us. J and the rest of the crew made sure we had a great time while improving our technique. The biggest compliment might be that other dive instructors choose to spend their day off diving at Pure.

Diving at its best! - The entire team at Pure DIving Aruba was top notch. From the hotel pick-up to drop-off to the entire experience prior to boarding the boat and of course the dives. My son and I needed a quick referesher to feel comfortable back in the water, and we quickly felt like we were in good hands. We had a chance to see plenty of marine life, along with two planes and an amazing coral reef. I highly recommend if you are in Aruba, and are looking to dive you reach out to Marc and set-up some time. You will not be disappointed! Thank you all for a really special day! I can’t wait to see the photos/videos you took today! And, next time we are here, you will be one of the first people we call! Guy & Matt F.

Nice guys, but unorganized - If I were rating the guys at pure diving based on their kindness, it would undoubtedly be a 5/5.  But there were a few issues that we encountered with their procedures.  1.  Their site advertises a limit of 6 divers, but we had 9 to 10 on the boat.  Sometimes we all dove together, which made for a large group when you include divers and dive masters.  The larger group dives were worthless, in our opinions.  Sometimes they split the group in 2, which made for much more pleasant dives.  2.  When the groups were split, we had to leave the water so the boat could go pick up the other group.  That was unfortunate because we  had 1500 left in our tanks, so we felt a little cheated having to abort the dive so early.  I've never had this experience with any other dive shop.  3.  We took a course from pure diving to add to our certifications.  The course was bare minimum instruction.  We plan to retake the course on our next dive trip so we can feel confident with the skill.  4.  There were many divers taking different courses while we were there.   They teach the courses to individual divers while traveling on the boat or during the break between dives. That worked out fine, but sometimes we were using our underwater time and air while waiting for someone to complete a skill for their course.  When we have taken courses in other locations, the divemaster took the time to teach us individually.  5.  We felt there was a lack of organization that sometimes caused confusion.  There was 1 dive that was never given a briefing. 6. We are accustomed to concierge diving, which was not the case with Pure Diving. Everyone carried and assembled their own gear everyday. Overall, everything worked out and everyone was kind and friendly.  But we would choose a different dive shop if returning to Aruba.

We arrived late due to... - We arrived late due to our cruise ship and they were able to accommodate our group of 6 divers. Thanks Pure Diving Aruba.

Not a Good Experience - I try to do plenty of research on any company that we use when traveling. I went back and forth on who I should dive with while visiting Aruba. I ended up going with Pure Diving Aruba because of their eco-friendly practices. However, this was the worst experience I've ever had diving with a company and I wish I would have gone with a different company. I'll admit, part of it was my fault because of a misunderstanding on what we were doing on the first dive. However, I think the instructor Jay should have took some responsibility as well and apologized for his yelling in between dives. In the short dive briefing of the first dive, Jay said he was going on a deeper dive with a guy trying to get his lionfish hunter certification. He told me and 2 others that he put with me, not to follow him with that guy once we got down there and to stay around 60 feet. I don't remember the exact name of the other instructor, but I think it was a version of Michael. Michael was going to stay above us with 2 others around 40 feet. I have my Advanced Open Water certification, so I'm certified up to 100 feet deep. Every dive I've previously done, we all go down together and then meet at a spot and split up, so that's what I thought we were doing. I wasn't paying attention to my depth (like I should have been) as we were descending, as I was following Jay, the instructor down. When I did check my depth, I was at 89 feet, well within the guidelines of my certification. The other 2 that were with me were above me and we stopped and started to go to a shallower depth. At this time, Jay started to come up to our depth and the other instructor came down to our depth, trying to communicate with us underwater. I believe Jay's student ended up having issues and went back up to the surface, which caused more issues and frustration for Jay. We only got to dive about 25 +/- minutes that first dive. Once we surfaced, we were quite a distance from the boat. Things happen, so not too big of a deal. I don't know if the boat captain just never saw us or was dealing with other issues, but after waiting for quite awhile, we all started swimming back to the boat. The boat finally started moving towards us and picked us up. Once we all got on the boat, Jay started yelling, which I felt was mostly directed at me. I apologized for the misunderstanding and that I thought I was originally to follow him to a stopping point and then he would split off. With me being certified up to 100 feet, I didn't think it was as big of a deal as it was made out to be. He came over to check my computer and it showed that I went 89 feet. Jay never apologized for his actions even once we got back to the dock. It just wasn't that fun of an experience for me. The dive sites were decent, but nothing spectacular. I know mother nature controls what you will or won't see, so I can't blame the dive company for that. I understand things happen and don't always go the way they're planned and emotions can get the best of a person, which is probably what happened here and why I didn't give a 1 star rating. Positives: I like that the instructors put on neon green/yellow long sleeve shirts so they could easily be seen underwater. The rental equipment was of good quality and great shape. Negatives: Dive briefings could be more detailed. There were no conversations about anything we saw underwater and nothing was pointed out while underwater either. Compared to other dive companies I've used around the world, nobody here seemed to be that friendly. Honestly, out of every place we went to the week we were in Aruba, this was the least friendly place I dealt with. If things go wrong and emotions get the best of you, maybe try to handle it more professionally, or at least apologize to the divers for your actions later on after things have calmed down.