-
Parco Ducale - The greenhouses in Ducal Park offer a glimpse into the botanical features of the renowned “Violetta di Parma,” which has been part of the Duchy of Parma and Piacenza since the late 18th century.
-
Palazzo della Pilotta - We will explore the exterior of Palazzo della Pilotta, constructed in the early 17th century by the Farnese family as a grand space for court services. We will trace the dynastic changes that occurred after the Farnese dynasty ended.
-
Museo Glauco Lombardi - We will view the exterior of Palazzo di Riserva, home to the Glauco Lombardi Museum, to revisit the violet flower’s prominence during the First and Second Empires and Maria Luigia of Austria’s fondness for the flower, as evidenced by the museum’s collections.
-
Teatro Regio - We will observe the exterior of Teatro Regio, one of the world’s premier opera houses, where legendary artists like Paganini, Verdi, Toscanini, Callas, and Beniamino Gigli have performed.
-
Cattedrale di Parma - We will walk through Piazza Duomo to admire the Cathedral from the outside.
-
Battistero di Parma - We will take in the stunning exterior of the Baptistery of Parma.
-
Color Viola - A visit to the Violetta di Parma 1930 shop will allow us to explore the life of Ludovico Borsari, learn about the famous products created by the Borsari Company in the early 20th century, and see the modern local glass industry represented by the Bormioli Company.
-
Piazza Giuseppe Garibaldi - We will stroll through Garibaldi Square, surrounded by beautiful buildings like the Captain’s Palace, the Town Hall, and the Governor’s Palace, as well as shops, restaurants, and cafes that have earned the town the title of “UNESCO Creative City of Gastronomy.”
-
Parma - We will visit an Acqua di Parma store to learn about the brand’s history, from its origins to its modern variations, and the history of Parma’s perfume industry, which started in small labs and grew to become a major global reference for perfumery packaging, bottles, caps, and labels.
-
Parma - We will explore the San Filippo Neri Antique Pharmacy and the Oratory of San Tiburzio, a hidden gem in the historic center that preserves the city’s cosmetic and pharmaceutical heritage. This galenic laboratory, unchanged since 1789, is the perfect place to discover, touch, and smell the raw materials once used by apothecaries and perfumers and to browse ancient recipe books based on natural ingredients, a treasure trove of ancient knowledge.
- Entrance to an Acqua di Parma Flagship Store
- Professional local guide included
- Access to a historic city-center perfumery
- Option to visit Glauco Lombardi Museum or San Filippo Neri Antique Pharmacy and Oratory of San Tiburzio
- Eventual purchase of products at the shops and perfumeries
Parma, the Perfume City, provides an exclusive chance to delve into the city’s past, tracing the perfume tradition and key figures in its development from 1816 to the present through a sensory exploration. The Ducal Park greenhouses invite us to uncover the renowned Violetta di Parma. Inside the Glauco Lombardi Museum, many evidences of Maria Luigia of Austria’s fondness for the violet exist. A trip to the Violetta di Parma 1930 shop lets us revisit Ludovico Borsari’s life and the creation of the perfume, which went on to become an emblem of both the city and the Duchess. Moreover, we will tour an Acqua di Parma flagship store to understand the brand from its inception to its latest updates. Also, it celebrates the inception of Parma’s perfume companies, which started in small labs and have grown into some of the most notable global names in perfumery packaging, including bottles, caps, and labels.
- A moderate amount of walking is involved (2 km).
- Your health is our top priority and we have put special measures in place to keep all guests safe both during and after your activity.
- Stringent Cleaning - We’ve increased the frequency of disinfecting surfaces and high traffic areas between each tour and hand sanitizer will be available to all of our guests.
- Social Distancing - Guests will keep at all time the minimum safety distance in accordance with the instructions given in each place visited. We also ensure that all staff members will be wearing the necessary PPE.
- Guides and suppliers receive daily wellness checks to ensure they are healthy and symptom-free. If you or anyone in your group is experiencing symptoms, we will work directly with you to cancel or reschedule your tour.
For a full refund, cancel at least 24 hours before the scheduled departure time.
