• Gyeongbokgung Palace - As the largest of Seoul’s Five Grand Palaces, Gyeongbokgung Palace provides a window into Korea’s regal history. Its expansive grounds boast magnificent architecture, including the renowned Gyeonghoeru Pavilion and Hyangwonjeong Pond. Guests can enjoy the vibrant changing of the guard ceremony and explore various museums within the palace grounds.

• Bukchon Hanok Village - Bukchon Hanok Village is a delightful neighborhood featuring over 900 traditional Korean houses (hanoks). Strolling through its narrow lanes, visitors can appreciate the well-preserved architecture and get a taste of old Seoul. The area also hosts numerous cultural centers, museums, and artisan workshops, offering a rich cultural experience.

• Insadong - The Insadong District is a lively area celebrated for its traditional arts and crafts shops, tea houses, and galleries. Visitors can shop for unique souvenirs, try traditional Korean snacks, and enjoy cultural performances. The main street, Insadong-gil, is closed to traffic on weekends, creating a vibrant pedestrian-friendly environment.

• Namsan Seoul Tower Hanbok Culture Experience Center - Namsan Tower, also known as N Seoul Tower, provides stunning panoramic views of the city from its observation deck. Visitors can reach the tower by cable car or by hiking up Namsan Mountain. The surrounding area features love locks, restaurants, and various attractions, making it a favorite spot for tourists and romantic couples.

• Gwanghwamun Gate - The Gates of Seoul, including Gwanghwamun, Namdaemun, and Dongdaemun, are significant historical landmarks that once protected the city. Gwanghwamun, the main gate of Gyeongbokgung Palace, is adorned with statues of King Sejong and Admiral Yi Sun-sin. Namdaemun, officially Sungnyemun, is South Korea’s first National Treasure, while Dongdaemun is famous for its nearby bustling markets.

• Jongmyo Shrine - Jongmyo Shrine, a UNESCO World Heritage site, is the oldest and most genuine of the Confucian royal shrines. This sacred site houses the spirit tablets of Joseon Dynasty kings and queens. Visitors can explore the simple yet elegant architecture and learn about traditional Confucian rituals still practiced here.

• Ikseon-dong - Ikseon-dong Hanok Village is a fashionable neighborhood featuring renovated traditional Korean houses. Unlike other hanok villages, Ikseon-dong is known for its trendy cafes, boutique shops, and modern restaurants housed in these historic buildings. It offers a unique mix of traditional architecture and contemporary culture, making it popular among young locals and tourists alike.

• Dongdaemun Design Plaza (DDP) - Dongdaemun Design Plaza (DDP) is a futuristic landmark designed by Zaha Hadid, highlighting Seoul’s dedication to design and innovation. This cultural hub hosts art exhibitions, fashion shows, and design markets. Its striking architecture, with curved lines and a spaceship-like appearance, is especially impressive when lit up at night.

• Myeongdong Shopping Street - Myeongdong is a shopping haven, particularly for those interested in Korean skincare and cosmetics. This bustling district is home to numerous beauty stores, from luxury brands to budget-friendly options. Visitors can explore the latest K-beauty trends, enjoy free samples, and find excellent deals on skincare products.

• Gwangjang Market - Gwangjang Market, one of Seoul’s oldest traditional markets, is a food enthusiast’s paradise. The market is renowned for its street food alley, where visitors can taste local specialties like bindaetteok (mung bean pancakes), tteokbokki (spicy rice cakes), and various types of kimbap. The lively atmosphere and friendly vendors enhance the authentic Korean market experience.

• Gangnam-gu - Gangnam, made famous by Psy’s hit song, is Seoul’s upscale district known for its high-end shopping, entertainment, and dining options. Visitors can explore trendy cafes, luxury boutiques, and state-of-the-art beauty clinics. The area also features attractions like the COEX Mall, which houses the Instagram-worthy Starfield Library.

• Starfield Library - Starfield Library, located within the COEX Mall, is a breathtaking two-story open library featuring floor-to-ceiling bookshelves. This Instagram-famous spot offers a unique blend of literature and architecture, with over 50,000 books and comfortable seating areas. It’s a perfect place for book lovers or those seeking a quiet moment in the bustling Gangnam district.

• Seoul Forest - Seoul Forest is a vast urban park offering a refreshing escape from the city’s concrete jungle. Visitors can enjoy various themed gardens, walking trails, and even spot deer in the park’s ecological forest. The park also features art installations, playgrounds, and cafes, making it a popular spot for families and nature enthusiasts.

• Ihwa Mural Village - Ihwa Mural Village, located on the slopes of Naksan Park, is an open-air art gallery featuring colorful murals and installations. This once-declining neighborhood was revitalized through a public art project, transforming its walls and staircases into vibrant canvases. Visitors can explore the narrow alleys, discovering hidden artworks and enjoying panoramic views of Seoul.

• Hongdae - Hongdae, centered around Hongik University, is Seoul’s vibrant youth culture hub. By evening, the area comes alive with street performers, buskers, and young crowds enjoying the numerous shops, cafes, and bars. Visitors can experience Seoul’s dynamic nightlife, shop for unique fashion items, and enjoy live music performances in this energetic neighborhood.

• Leeum Art Museum - The Leeum Samsung Museum of Art showcases an impressive collection of traditional Korean art and international contemporary works. The museum complex, designed by renowned architects, features three distinct buildings housing different collections. Visitors can admire ancient Korean ceramics, modern masterpieces, and cutting-edge multimedia installations in this world-class art institution.

• Cheonggyecheon Stream - Cheonggyecheon Stream is a restored urban waterway running through downtown Seoul. This 11-kilometer-long stream offers a peaceful pedestrian walkway lined with art installations, small waterfalls, and seasonal flowers. It’s a popular spot for locals and tourists to escape the city’s hustle, especially beautiful when illuminated at night.

• Bukhansan National Park - Bukhansan National Park, located on the northern edge of Seoul, offers excellent hiking opportunities with stunning views of the city. The park features three main peaks, numerous hiking trails, and ancient fortresses. A morning hike here provides a refreshing start to the day and allows visitors to experience Seoul’s natural beauty.

• Self-guided walking tour app
• Audio and written guide in English
• Digital city map

• Private transportation
• No in-person guides: Explore independently with our digital tour app.
• Tickets and fees for museums and tourist attractions.

Discover Seoul’s enchanting fusion of tradition and modernity with our self-guided audio tour app, enabling you to explore the city at your leisure. Start at the grand Gyeongbokgung Palace, the largest among Seoul’s Five Grand Palaces, then head to Bukchon Hanok Village to meander through its delightful traditional Korean homes. Dive into Korean culture by renting a hanbok and visiting historic landmarks. Explore the lively Insadong district, famous for its traditional arts and crafts, before heading up Namsan Tower for sweeping city views. Wander through the fashionable Ikseon-dong Hanok Village, where historic architecture blends with modern culture. Experience the vibrant atmosphere of Gwangjang Market, tasting delectable street food. Admire the cutting-edge Dongdaemun Design Plaza, then visit the chic Gangnam district. Proceed to the tranquil Seoul Forest for a nature retreat, and finish your tour at Hongdae, immersing yourself in Seoul’s vibrant youth culture and nightlife.

• Not Wheelchair accessible

For a full refund, cancel at least 24 hours before the scheduled departure time.