• Gyeongbokgung Palace - Built in 1395, Gyeongbokgung Palace is also commonly referred to as the Northern Palace because its location is furthest north when compared to the neighboring palaces of Changdeokgung (Eastern Palace) and Gyeonghuigung (Western Palace) Palace. Gyeongbokgung Palace is arguably the most beautiful, and remains the largest of all five palaces. Remarkably, the most representative edifices of the Joseon Dynasty, Gyeonghoeru Pavilion and Hyangwonjeong Pond have remained relatively intact. Woldae and the sculptures of Geunjeongjeon (The Royal Audience Chamber) represent past sculptures of contemporary art.
• Bukchon Hanok Village - Surrounded by Gyeongbokgung Palace, Changdeokgung Palace and Jongmyo Shrine, Bukchon Hanok Village is home to hundreds of traditional houses, called hanok, that date back to the Joseon dynasty. The name Bukchon, which literally translates to “northern village,” came about as the neighborhood lies north of two significant Seoul landmarks, Cheonggyecheon Stream and Jongno. Today, many of these hanoks operate as cultural centers, guesthouses, restaurants and tea houses, providing visitors with an opportunity to experience, learn and immerse themselves in traditional Korean culture. As Bukchon Hanok Village is an actual neighborhood with people’s homes, visitors are advised to be respectful at all times while looking around.
• Myeongdong Shopping Street - Myeong-dong is a popular destination for shopping, culture, arts and fashion. Major shopping malls such as Lotte Department Store, Shinsegae Department Store, Myeong-dong Migliore and Samik Fashion Town are located here. Shoppers can find a variety of products here from high-end items to relatively inexpensive clothes. There’s also no shortage of street food, traditional restaurants, coffee shops and fancy cafes.

Namdaemun Market is the biggest traditional market in Korea. Visitors can purchase souvenirs and local produce at an affordable price in the shopping complex crowded with stores and street stalls. The market sells a variety of clothes, kitchenware, toys, accessories, food, flowers and imported goods.

Bukchang-dong and Sogong-dong have high-end accommodations including Lotte Hotel Seoul and Westin Chosun Seoul, duty-free shops, and restaurants serving traditional dishes.

• Insadong - The focal point of lively Insadong is its pedestrianized main street, which is crammed with teahouses and Korean eateries, plus shops selling traditional goods like pottery, tea and handmade hanji paper.
• Kwangjang Market - Kwangjang Market is one of the largest markets in South Korea. It is one of the must-visits in Seoul, especially after its appearance in a Netflix show. Check out the street food stalls at the market.

• English speaking guide
• In-vehicle air conditioning
• All fees and/or taxes

• Alcoholic Beverages
• Bottled water
• Tea and coffee
• Dinner
• Lunch

Discover the wonders of Seoul with a private coach tour customized to your preferences, led by an experienced English-speaking local guide. This 9-hour journey allows you to design your own itinerary—whether you’re interested in visiting historic palaces, lively markets, famous landmarks, or peaceful temples.

Travel in comfort as our expert guide provides insights, hidden stories, and local tips, ensuring an authentic experience of Korea’s vibrant capital. Perfect for families, friends, or solo travelers eager to explore Seoul’s rich culture and beauty at their own pace.

Reserve your spot now for a personalized, unforgettable Seoul adventure!

Itinerary can be adjusted upon meeting with the guide upon request Inclusions: Private 44-seater motor coach, English-speaking guide
*Exclusions: Entrance fees, parking & toll fees, any meals.

For a full refund, cancel at least 24 hours before the scheduled departure time.