Embracing the Lunar New Year in Toegye-ro

As the Lunar New Year approaches, Toegye-ro in Seoul transforms into a vibrant hub of cultural festivities and traditional preparations. This bustling street, named after the renowned Confucian scholar Yi Hwang, offers a unique blend of historical charm and modern vibrancy, making it the perfect place to immerse yourself in the spirit of the New Year.

On January 25th, the weather is warm and inviting, with temperatures peaking at 46.3°C. It’s an ideal day to explore the city, starting with a Private Tour that runs from 8:00 AM to 11:00 AM. This personalized experience allows you to navigate Seoul’s stellar public transport system and visit iconic attractions like the Dongdaemun Design Plaza. As you stroll through the streets, you’ll notice the locals preparing for the New Year, with shops adorned with red lanterns and traditional decorations. The air is filled with the aroma of festive foods, and the sound of traditional music echoes through the streets.

“Highly recommended! This was our first trip to Seoul, so we chose to do this 4-hour tour on the first day to get some orientation and to get the best out of our three days in Seoul. Our guide Oki picked us up punctually at our hotel, which was nice and convenient.” - Reviewed on 2023-11-19

Discovering Seoul’s Cultural Heritage

On January 26th, the weather shifts to a more overcast setting, with a high chance of rain and snow in the late afternoon. This change in weather provides a perfect backdrop for a City Tour from 9:00 AM to 4:30 PM, where you can explore Seoul’s rich cultural heritage. The tour begins with the Changing of the Guard Ceremony at Gyeongbok Palace, a spectacle that showcases the grandeur of Korea’s royal history. As you wander through the palace grounds, you’ll be transported back in time, imagining life as a member of the Joseon Dynasty.

The tour continues to the Jogyesa Temple, where you can experience a moment of tranquility amidst the bustling city. The temple, adorned with colorful lanterns, offers a serene escape and a chance to reflect on the spiritual significance of the New Year. As you explore the temple grounds, you’ll be captivated by the intricate architecture and the peaceful ambiance.

“The Seoul city tour was excellent! Very informative and well organized. Our guide Kelly was fantastic and really was both cheerful and educational.” - Reviewed on 2025-01-18

Savoring the Flavors of Seoul

No visit to Toegye-ro during the Lunar New Year would be complete without indulging in the local cuisine. The City Tour also includes a visit to the Insadong Arts and Crafts Market and Namdaemun Market, where you can sample a variety of traditional Korean snacks and street food. From savory dumplings to sweet honeycomb candy, these markets offer a culinary adventure that will tantalize your taste buds.

As you wander through the stalls, you’ll find an array of handcrafted goods, perfect for souvenirs or gifts for loved ones. The vibrant atmosphere of the markets, combined with the festive spirit of the New Year, creates an unforgettable experience that captures the essence of Seoul’s cultural richness.

Whether you’re exploring the historical landmarks or savoring the local delicacies, Toegye-ro offers a unique glimpse into the traditions and celebrations of the Lunar New Year. With its blend of ancient customs and modern attractions, this vibrant street is a must-visit destination for anyone looking to embrace the festive spirit of Seoul.